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Fendi's ₹9 lakh Navratri bag: the craft is Indian. The price isn't.A ₹9.6 lakh mirror-work bag set off a cultural-appropriation fight. Here's the real story — and where that Indian craft lives, priced honestly.Explore now
Affordable luxury is India's fastest-growing fashion trend — and independent brands are winning itMillennials and Gen Z want premium design without the luxury tax. Indian D2C labels were built for that.Explore now
5 Indian ethnic brands to shop this festive seasonSkip the same old names. Real craft, modern cuts, pieces you won't see on ten other people at the function.Explore nowSay the dress, the budget, the vibe. We hunt only India's homegrown labels.